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31 December 2009

Value Added for your Clients, Cost Effective and Easy to Achieve



While the economy is on standby, here are some recommendations to add value to your business and Clients, as to attract them and keep them, a need of “getting for what they paid” is becoming your day to day activity, it doesn’t cost much; however, you will have a greater impact.

1.-A personalized welcome letter (no matter that is a VIP, regular Guests will highly appreciate it).
2.-If the Client had an inconvenience, it’s common that the Concierge or Guest Services sends them a note or a phone call, have someone out of the executive committee to respond to a complaint.
3.-While Guest is checking out, send a thank note trough e-mail, it will be a nice surprise (make sure to write something about their safe trip back home).
4.-Learn in advance of your Customer’s preferences, that way you can set things as they like.
5.-Be present, by having the executive committee walking around your property, they will have the chance to meet and know your Client on a personal level, always make them feel they are among family.
6.-Know your Hotel, how to get anywhere, daily activities, private events, restaurant openings, menus and specials, spa services. This will increase credibility, promptness and hands on management on your executives.
7.-Courtesy call from the GM on the second day of stay, it has a huge impact by asking your Guests if everything is ok with their rooms, services, comfort, amenities and overall experience. This particular action, will allow the management in first hand to take corrective actions while the Client is still staying at your Hotel and not when is too late and you read it at Trip Advisor or Expedia or even your Corporate Office.
8.-Greet Guests while checking in, and even walk them to their rooms. Put yourself into your Clients shoes, how great is to be accompanied by the person or persons in charge of the whole property.
9.-Know what your Guest needs are in advance, as a Hotelier, you can anticipate on what the Client may need based on their overall experience and actions.
10.-Welcome cocktail and fresh towels (for warm climate), many of your Guests are thirsty by traveling hundreds or thousand of miles, greet them with a non alcoholic cold infusion or cocktail and a fresh wet scented facial towel, or a nice hot chocolate and a warm scented facial towel (for cold climate).

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